About
Leadership With Intention
Strategic UX leadership at the intersection of people, systems, and measurable business impact.
Strategic UX Director who influences product direction at the executive level while building disciplined, high performing design organizations. Connects experience strategy to revenue, retention, and operational impact through systems thinking and research driven decision frameworks. Integrates AI as operational leverage and ensures governance creates clarity rather than friction. Recognized for calm authority, high standards, and cultures where talent grows and accountability is non negotiable.
Building High Performing Design Organizations
A Director of UX operating with strategic clarity and intentional presence.
Design organizations and product experiences are built deliberately. Culture does not happen by accident. Performance does not sustain itself. Trust is not assumed. It is created through consistent, thoughtful leadership and disciplined execution.
This work sits at the intersection of people, systems, and strategy.
Difficult conversations are approached with calm firmness. Escalation rarely solves what clarity and boundaries can. Patience allows meaningful growth to take root. Directness ensures standards are upheld.
Throughout my career, I have intentionally shaped both individuals and teams. I have mentored highly talented designers whose egos were undermining collaboration, guiding them toward self awareness and partnership without diminishing their ambition. I have helped individual contributors move from a sole proprietor mindset into aligned, accountable team members while preserving the autonomy that fuels creativity. I have built tailored growth paths for high performers so their impact expands in proportion to their capability.
Talent is not an excuse for ego. Growth is expected, not optional.
I am acutely aware that one person’s dysfunction does not stay isolated. When left unaddressed, it erodes morale, psychological safety, and performance. Protecting the health of the team is not optional. It is leadership.
When coaching does not lead to change and performance continues to impact others, I make the difficult decisions required to preserve the culture. Not reactively. Not emotionally. Intentionally.
Executive & Product Strategy
Beyond team leadership, I shape product direction and influence executive decision making.
Experience strategy must drive business outcomes. I translate company vision into experience frameworks that connect directly to measurable results such as retention, adoption, operational efficiency, and revenue impact. I engage senior leadership to ensure experience priorities are represented in roadmap planning and long term investment discussions.
Systems thinking takes precedence over feature thinking. Effective products are coherent systems, not collections of tickets. Scalable design systems, cross journey alignment, and architectural clarity reduce cognitive load and experiential debt across portfolios.
Research functions as decision infrastructure. Insight should inform strategic planning, not simply validate execution. Embedding qualitative and quantitative data into planning cycles and executive reviews ensures product decisions are grounded in evidence rather than assumption.
AI serves as operational leverage. Integrated thoughtfully into workflows, it accelerates synthesis, prototyping, and documentation while maintaining quality and ethical guardrails. Cross functional partnership enables responsible exploration of AI powered capabilities that enhance user value.
At my core, I believe design leadership requires holding two truths at once: empathy and accountability. Care and clarity. Autonomy and boundaries.
I do not leave culture, systems, or outcomes to chance. I shape them with intention.
And when I lead, teams grow stronger, products grow clearer, and the organization becomes more capable than it was before.