Case Study
Weiss World Website Redesign
Global redesign recovery initiative delivered under fixed deadline pressure.
Weiss World’s website redesign had stalled after a previous partner failed to deliver strategic clarity or business alignment. Stakeholder confidence was low, and a fixed launch deadline remained immovable.
Role: UX Director/Lead
Scope: Global website redesign
Context: Prior failed initiative, international stakeholders, fixed deadline
I was brought in to reset the initiative, re-establish alignment across international teams, and lead an accelerated UX process that could deliver a scalable, business-aligned digital foundation on time.
The site launched successfully and restored executive confidence in the program.
The Challenge
This was not simply a redesign. It was a recovery effort.
A prior team engagement had failed
Business objectives were not reflected in the site structure
Global stakeholders required alignment
The development team was based in Germany
The launch deadline could not move
The risk was compounding delay and further erosion of trust.
The mandate was clear: move quickly, align globally, and execute without ambiguity.
Strategic Reset
I led discovery sessions with international stakeholders to realign on commercial objectives, audience needs, and product logic.
The most critical shift was architectural. The existing structure reflected internal silos rather than how customers evaluate complex manufacturing solutions.
I restructured the information architecture to:
Simplify product hierarchy
Clarify access to technical documentation
Reduce redundancy across regions
Establish a scalable global framework
This created a foundation that supported both business strategy and future expansion.
Accelerated Execution
Given the compressed timeline, I streamlined the UX process while preserving key decision checkpoints.
We progressed through:
Discovery and stakeholder alignment
Site mapping and architectural restructuring
Wireframing focused on clarity and usability
UI system development to support global consistency
Each phase was designed to create visible forward momentum and rebuild confidence.
International Development Coordination
The development team was located in Germany, introducing cross-continental coordination challenges.
To eliminate implementation risk, I:
Established structured review sessions
Clarified interaction expectations early
Provided detailed documentation and component guidance
Maintained ongoing alignment throughout build
Rather than treating handoff as a static moment, we treated development as a collaborative extension of the UX process.
The result was clean implementation without structural redesign cycles.
Outcome
Recovered a stalled global initiative
Restored stakeholder confidence
Delivered a scalable architectural foundation
Coordinated effectively across international teams
Launched on schedule under deadline pressure
— Michael Fraede